Drakeford PR (formally known as Drake Natural) is founded on the basis of giving fashion a BOLD voice of change. Through our services we help conscious clients formulate and enunciate their information to important audiences in a controlled and professional manner. With marketing experience and an acute knowledge of ethical fashion, we help our brands tell their story while connecting them with the ideal media and print influences. Additionally we partner with organizations and ethical entities to create cross-promotional collaborations. Our mission includes producing annual community thrift sales as well as working with schools to produce ethical fashion curriculum's and workshops. Our company is unique in that we have many different verticals of representation in the industry and on the ground in communities.
The transition is beginning to take place in our industry where the sustainability component is driving new excitement and fueling this fresh wave of enthusiasm and passion for fashion. With compelling evidence that the fashion industry has one of the most densely negative environmental footprints, sustainability and social transparency are imperative. Ethical designers are continuously emerging and with 65% of consumers choosing to buy from independent brands, our services provide a quality kick-start for artisans to raise their profile in a congested industry.
Our goal is to help build a platform where in the U.S. we no longer make sustainable fashion the exception, but it instead becomes an ideal that designers incorporate in their everyday design ethos. We use the culture and content of sustainability as an industry and community access point. As a boutique firm, our priority is working interactively with our clients to to deliver strong creative direction and tailored messaging for an alluring & iconic narrative.
Ethical Marketing & PR
- Print & online media outlets
- Integrated communications
- Social media management
- Press relations
- Promotional Material
Event & Fashion Show Production
- Pop-up Shops
- Sustainable Fashion Presentations
- Eco fashion workshops/seminars
- Product Launch
- Designer Meet & greet/consumer events
- Trade Shows
Ethical Brand Development & Creative Services
- Photoshoot concept & development
- Lookbook coordination & design
- Eco fashion/vintage styling
- Community management