Luxury. Ethical. Fashion.

MANIFESTO

*Luxury *

The highest standards of construction and creativity with an emphasis on craftsmanship and transparency.   It has a meaningful and rich story with a translation of authenticity.

*Ethical *

Ethical represents an approach to the design, sourcing and manufacture of clothing which maximizes benefits to people and communities while minimizing impact on the environment (Ethical Fashion Forum ). It requires taking an active role in promoting environmental sustainability, mitigating social inequalities, preserving cultures, and giving back to positive platforms of change. 

*Fashion *

Fashion is a symbolic production - a collective process through which people participate in creating and altering “norms”. It’s an unspoken voice that allows individuals to style meaning and articulate change.  Fashion is not only in clothing, but it’s a lifestyle and attitude.


DRAKEFORD PUBLIC RELATIONS IS A BOUTIQUE AGENCY THAT PROVIDES PUBLIC RELATION AND CREATIVE COMMUNICATION SERVICES TO LUXURY ETHICAL FASHION BRANDS & BUSINESSES. WE SERVE OUR ECO-LUXE CLIENTS BY WIDENING THE AVAILABILITY OF SUSTAINABLE FASHION IN THE MARKET PLACE, WHILE ENCOURAGING ENVIRONMENTAL STEWARDSHIP, SOCIAL CHANGE & ECONOMIC DEVELOPMENT.

 
 

20/20 Beauty Shoot featuring re-purposed vintage jewelry brand Dirty Librarian Chains.

20/20 Beauty Shoot featuring re-purposed vintage jewelry brand Dirty Librarian Chains.

20/20

"The perfect vision of Sustainability as the future of Fashion and Style"

 

20/20 is the first of it's kind ... It's  an ONGOING installation of multi-designer collaborative luxury photoshoots by ALL sustainable brands.

Our carefully curated shoots put on by an experienced team of professionals, capitalizes on ethical fashion as a timeless style that will truly catapult in the year 2020.  Through imagery we prove a statement of fashion-forward consciousness and class. Our internationally published projects push the envelope of making high fashion approachable and environmentally savvy.

 

Dominique Drakeford is the chief curator of blog: Melanin & Sustainable Style.  

Melanin & Sustainable Style (MelaninASS) is an evolutionary platform that discusses the issues and celebrates the success of communities of color in the Sustainable Fashion & Fashion Industry. 

We are redefining sustainability and giving it an authentic and culturally relevant voice. We care about sustainable development, social innovation and environmental preservation. We elevate discussions of pioneers who empower communities and cultivate change for a multicultural audience.  In sharing a global perspective of new industry standards, it's imperative that we pay homage to the beauty and style of MELANIN around the world! 

 

 

 

Commitment to ethical & sustainable best practices:

 

    Craft/ Artisan

    Custom/ Tailor Made

    Fair/Ethical Trade

    Local

    Low Impact

    Organic/ Natural Textiles

    Philanthropic

    Recycled/ Reborn

    Socially Responsible

    Vintage/2nd Hand